CV 2026
With 15 years of product design experience across Ad-tech, Insurance technology, building the mobility technological solutions for the city of the future - The Line, I develop complex digital innovation, scalable design systems and strategic design initiatives.
Besides defining the vision, strategy, and roadmap for the products, I am gifted with strong people management skills which are used to build the strong bond within the company's culture.
My mission is to bridge gaps between research, design and engineering, keeping the focus on understanding users cognitive behavior in order to build sustainable intelligent ecosystem of tools for the future.
I am very interested in psychology, anthropology and human overall. Drinking coffee and observing people is my sweet Saturday afternoon activity. Besides that my passion is traveling, collecting new experiences, tastes, views & memories.
EDUCATIONAL BACKGROUND
MSc in Interactive Design
Aalborg University Copenhagen
TOOLS
Sketch / Figma / InVision / Axure / Miro / Hotjar / Adobe Creative Suite / Lookback.io / Camtasia / Microsoft Office / Typeform / Survey Monkey
METHODOLOGY
Project Management / Agile lifecycle / Design Thinking / User Centered Design / Holistic User Experience / Interaction Design / Research / Persona & User Journey Development / Usability testing /
2025 DEC - PRESENT
Munit.io / Head of Product Design
2022 SEP - 2025 FEB
NEOM Land Mobility UX/UI Lead
Building the World’s first truly integrated mobility platform in Neom region, connecting The Line, Trojena and Oxagon - Saudi Arabia cities of the future. It was the part of integrated Neom mobility vision, which was sustainable and seamlessly connected mobility systempowered by 100%renewable
energy, deploying zero-emission vehicles across
all urban and regional mobility modes.
Digital Mobility Platform consists of a collection of Digital User interfaces and services to provide mobility services seamlessly to visitors and inhabitants of NEOM and enable smart monitoring and optimization of overall mobility in NEOM.
Leading a cross-functional team of SMEs (designers, project managers and developers) from NEOM and partners to design comprehensive solutions and establish new capabilities. Define the strategy and the roadmap for the whole Land Mobility UX.
• Responsible for the overall Land Mobility UX, aligning strategy, budget, implementation, and operations with overarching business objectives, translating vision into actionable plans.
• Leading the development of Design System for the consistent platform, which minimizes redundancy in designs, simplifies the track of changes, prevents outdated styles and is single source of truth for the whole Digital Land Mobility ecosystem.
Driving SAGA’s Augmented Intelligence vision to bring groundbreaking innovation to the cybersecurity landscape.
Leading UX design practices for an advanced cybersecurity platform that delivers superior digital risk monitoring and threat intelligence. Designing a future-focused, intelligent system that guides users toward actionable solutions, while simplifying the complex ecosystem of digital awareness.
2019 MAR - 2022 SEP
EIS Group / Product Design Lead​
EIS Group is the technology innovator for insurance.
• Working on EIS Group main product UI/UX - Insurance Platform;
• Leading the development of Design System that support multiple teams, efforts and business cases;
• Partner closely with product and engineering leaders in delivering new features for EIS Group design system management platform
• Guide discovery and execution of features in quickly growing design system practices;
• Designing components, states and properties in Figma
• Implementing and documenting processes for components and workflows (DSM Library);
• Leading project-based iteration including customised components and brand revisions;
2016 JAN - 2018 DEC
Adform / Senior User Researcher
Adform is one of the leading advertising technology companies in the world and provides the software used by buyers and sellers to automate digital advertising. Adform product became a Winner of the Red Dot Award in category: Branding & Communication - Interactive and User Experience 2021.
• Investigate and generate User Personas to better understand who are users, what are their motivations, mental models, pain points and needs. Facilitated more than 200 interviews.
• Design and map the experience using persona-driven journey maps; create sketches, prototypes, wireframes, screen-flow diagrams & UI specs for testing and development.
• Develop interactive prototypes for user testing and rapid iteration
• Develop decision based on design thinking methodologies and fundamental UX principles
• Maintain in-depth knowledge and understanding of different research methodologies and data analysis techniques (Moderate focus groups, remote and onw-on-one usability, interviews, card sorting, etc.)
2013 SEP - 2016 JAN
Uniweb / UX Designer​
Integrated innovative digital solutions for healthcare, pharma, clinical research and e-business.
2010 AUG - 2013 JUL
Ida Institute / UI Designer
The Ida Institute is an independent, non-profit organization working to integrate person-centered care in hearing rehabilitation. Together with hearing care professionals around the world, institute develops free tools and resources to strengthen the counseling process.