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DIGITAL PLATFORM

Seamless Travel Experience

NEOM's Integrated Mobility Vision

Implementing first truly sustainable and seamlessly connected mobility system powered by 100% renewable energy, deploying zero-emission vehicles across all urban and regional mobility modes.

Our team's task was to build the World’s first truly integrated Digital Mobility Platform in Neom region, connecting The Line, Trojena and Oxagon - cities of the future.

 

A Digital Mobility Platform consists of a collection of Digital User interfaces and services providing an access to shared, electric, autonomous & multimodal mobility services in one digital space in Neom enabling smart monitoring and overall mobility experience optimization. 

World’s first truly integrated Digital Mobility Platform in Neom region, connecting
The Line, Trojena and Oxagon - cities of the future. 

Enabling human mobility seamlessly by making it:

 

COGNITIVE AND CONVENIENT - where systems and services automatically adjust to new and evolving travel plans and users without intervention or stress.

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INFORMATIVE AND EMPOWERING - contextual information delivered across multiple channels that empowers the user to plan and make the best choices for their journey.

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CARING AND REASSURING - products, services and human touchpoints that enable the most vulnerable users to move around NEOM confidently and independently.

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Abstract Pink Flora

BIOMETRIC AND DIGITAL IDENTITY

  • Facial recognition

  • Seamless travel from check-in to boarding

  • Physical documents elimination

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OPERATIONS AND EFFICIENCY

  • Real time data journey route re-calculation helping to avoid traffic and queues

  • ​Forecasting of possible traffic and available transport modes availability improving the planning processes

  • Remote air traffic control using high-res cameras and digital displays

Abstract Digital Wave

CARE AND REASSURE​

  • Easy one step purchase

  • Information accessibility, faster processing, less waiting, personalized services, real-time info, reduced stress.

  • Visibility - quick overview of avaibalbe reservation time slots (extend time, cancel the reservation, unlock the car)

  • WACAG compliant color palettes to increase comfort and readability those affected by color vision deficiencies

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Digital Wave Pattern

INFORM AND EMPOWER​

  • Contextual nudges regarding speed and availability to help the user priorities

  • Voice over enabled for audio prompts and notifications. Audio notifications of locations on the journey help to orient the user

  • Intuitive pattern with examples to enable the changing of font sizes and colors

  • Reminder that audio notification is enabled, with option and instruction on how to disable

Floating Geometric Object

SMART TRAVEL EXPERIENCE

  • Digital boarding passes

  • Real Time updates and onward journey information indicating linked transport modes

  • Self-service for check in, bad drop, virtual queues

  • Smart baggage system: Luggage delivery to the destination point

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Digital Brain Interface

COGNITION AND CONVENIENCE

  • Smart connection to alternative modes of transport to complete the journey

  • QR code boarding pass that can automatically be added to the device or account wallet

  • Onward journey information indicating linked transport modes

  • Itinerary shows route end-to-end, situation in, and ending the journey with, the actual appointment

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Final Design

1ST DESIGN ITTERATION

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